Why Pricing and Marketing Your Home Correctly is So Important 

It's always important to be aware of agents who set the list price on homes at unrealistically high levels simply to get listings.

Many agents may promise to sell your home for the money you want, but the reality of today's real estate market is that this simply doesn't always happen. In fact, the majority of homes sell for a price which falls short of what sellers may have been led to believe it would be.

Two factors are at play in this situation. On one hand, you should beware of agents who set the list price on homes at unrealistically high levels simply to get listings. This is unfair because it sets homeowners up for disappointment and failure.

On the other hand, some homes that are priced correctly may not have been marketed effectively. Without a good marketing plan to ensures that a home will be exposed to as many qualified buyers as possible, many home sellers feel forced to accept a lower offer.

There's nothing worse for sellers than having their home sit unsold for many months because it was not priced appropriately or because the agent did not adequately market the home. Needless to say, these situations are highly frustrating to any home seller. But in addition to the frustration, they can be financially crushing if you're counting on the full proceeds of your home sale for other financial obligation.

To prevent this scenario when selling your home, here are some points to consider before choosing the agent you want to represent you.

Selecting An Agent

A good agent knows the market and has information on past sales, current listings, a good marketing plan, and will provide you with their background information and references. Carefully evaluate each candidate on their experience and qualifications.

• 1. Are agents pricing your home correctly?
• 2. Home prices are determined by the market, not by your emotional attachment to your home or by what you feel it's worth. Work closely with an agent who will establish a realistic price for your home. They will help you objectively compare the price, features, and condition of similar homes in both your neighbourhood and others in which similar homes have sold in recent months. Terms are often as important as price in today's market, so it's also important to be familiar with the terms of each potential sale.
• 3. Do the agents set themselves apart from the others by offering innovative marketing plans to sell your home fast and for top dollar?
• 4. Ask prospective agents if they will set up an aggressive marketing program to ensure that your home is exposed to as many qualified buyers as possible? How much money does each agent spend to advertise the homes they list versus other agents. In what media do they advertise (newspaper, magazine, TV, etc.)? Do they use a 24 hour hotline, "For Sale"
• 5. signs, lock boxes, a Tour of Homes program, and Talking House signs and transmitters? What does each agent know about the effectiveness of one medium over the others?
• 6. Will they be accountable to you?
• 7. In other words, when they promise to sell your home for the price you mutually agree upon, do they offer you a guarantee-in writing-that you will get this amount of money for your home?

This report stresses the importance of correctly pricing and marketing your home, and how to select and agent that will see that it's done right! We have many more reports with similar information that can help you avoid potentially costly mistakes. Our reports are all available to you at absolutely no cost.

Please call us to schedule a free consultation if we can help you or people you know with information and tips on buying or selling a home. We'll meet with you for fifteen-to-thirty minutes and show you the latest home buying and selling technologies and strategies. No high pressure; just plain, honest talk. Your consultation is completely free and does not obligate you in any way.

We look forward to hearing from you soon!

Warmest regards,

Neville & Damali Adomi